Motivations for venturing into ICT-based businesses amongst Malaysian Bumiputera (Indigenous) entrepreneurs

The investigation of main reasons why individuals chose to be an entrepreneur has been recognized as one of the most important aspects in the creation of a business venture and consequently has become a central question of entrepreneurship research. The intent of this qualitative study is to extend our understanding on reasons why Malaysian Bumiputera (Indigenous) entrepreneurs chose to venture into ICT-based businesses. Based on an inductive qualitative approach, fifteen Malaysian Bumiputera ICT-based entrepreneurs had been interviewed. Interviews uncovered five reasons that drove them to venture into the ICT industry: having related ICT knowledge, perceived available opportunities in the ICT industry, passionate in the ICT industry, having ICT-related work experiences and the desire for creating new offerings (innovation).