Multicriteria analysis for evaluating and selecting e-markets in business-to-business e-business

This paper presents a multicriteria analysis approach for evaluating and selecting e-markets in conducting organizational business-to-business e-business. The multi-dimensional nature of the evaluation and selection process for choosing the most appropriate e-market in developing organizational business-to-business e-business is handled in the context of multicriteria analysis, the subjectiveness and imprecision of the human evaluation process is modeled with the use of pairwise comparison represented by linguistic variables approximated by triangular fuzzy numbers. An efficient algorithm is developed for producing a success index for every alternative e-market across all selection criteria, on which the selection decision can be made. An example is presented for demonstrating the applicability of the proposed multicriteria analysis approach for solving the problem of selecting the most appropriate e-market in a specific situation in order to develop a successful business-to-business e-business in an organization.