Shove over Gen Y: Gen Z is almost here

In recent years, the surveying and spatial science industry has grappled with the issue of attracting more qualified staff into the industry. One aspect of the problem is declining numbers of students studying tertiary programs in these disciplines. Many initiatives have resulted from the recognition of this problem, some based on comprehensive market analysis and others on instinct and experience. The marketing gurus made it clear that Generation Y was the target and the message needed to resonate with them. But the game has changed and the gurus now tell us that Gen Y is moving on and Gen Z (digital natives; net generation) is taking over.