There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind ¿ welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples¿ perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern.
History
Related Materials
1.
ISBN - Is published in 1863081445 (urn:isbn:1863081445)
Start page
1
End page
7
Total pages
7
Outlet
Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat
Editors
D. Spanjaard, S. Denize, N. Sharma
Name of conference
Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat Marketing: Shifting the Focus from Mainstream to Offbeat - ANZMAC