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Social Responsibility and credit availablilty

conference contribution
posted on 2024-10-31, 16:02 authored by Linda-Marie BrennanLinda-Marie Brennan, Wayne Binney
There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind ¿ welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples¿ perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern.

History

Related Materials

  1. 1.
    ISBN - Is published in 1863081445 (urn:isbn:1863081445)

Start page

1

End page

7

Total pages

7

Outlet

Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat

Editors

D. Spanjaard, S. Denize, N. Sharma

Name of conference

Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat Marketing: Shifting the Focus from Mainstream to Offbeat - ANZMAC

Publisher

ANZMAC

Place published

Sydney, Australia

Start date

2008-12-01

End date

2008-12-03

Language

English

Copyright

Copyright © 2008 Australia and New Zealand Marketing Academy.

Former Identifier

2006027852

Esploro creation date

2020-06-22

Fedora creation date

2011-11-04

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