Social media as an education platform: teaching through Facebook

Social media has become a communication environment that is not just used for individual network building, but also for advertising, product promotion and service delivery. This paper examines the adoption of social media as an education platform that has been used to deliver part of the content of a university-based subject. A Facebook group space has been used to deliver workshop-based education and activities. While this paper focuses on Facebook being used within a university-based subject, the discussion is applicable to other educational environments, including internal staff training.