Soft research approaches for construction research

The use of soft research approaches is gaining popularity in construction research for their appeal of highlighting issues which are normally not visible through using the traditional hard research methods. The hard research approaches tend to develop generic findings. However these findings are only applicable under a given set of constraints. Once the constraints changes, these findings are less meaningful. The construction industry is unique and the construction problems are unique. They need unique solution rather one size fits all solutions. The construction research carried out in a hard way is very less appealing to the industry as a whole.