Strong corporate culture and its link to organisational performance

While the role of culture in the organisational context has been the focus of researchers for a number of years, understanding of culture and its link to organisational performance are relatively unclear. The purpose of this paper is to reveal the relationship between culture and organisational performance. More specifically, it attempts to: a) review the definitions of the word ‘culture’ from different approaches such as behaviourist, cognitive, element and communication; b) explain the relationships between culture and organisational performance based upon organisational cultural models suggested by prominent theorists. It also provides a guideline for understanding how an organisation can gain benefits from having a “strong culture”.