Supply network performance and Adinkra industrial production challenges in Ghana

The research reports on factors that could facilitate diffusion of Adinkra textile printing in the Ghanaian textiles printing industry in order to promote productivity. The production of traditional Adinkra textile printing has been a dying art among the Artisans of the Ashanti region of Ghana. The Adinkra textile print has not gained appreciable acceptance among modern Ghanaian users, however, the meanings of the Adinkra symbols are still significant in the daily life activities of the Akan people of modern Ghana. To examine factors facilitating acceptance, an empirical study using mixed-methods was adopted. Data for the study was obtained from interviews with a convenient sample of 35 organisations representing the main stakeholders in the textile supply network. The data collected was transcribed and analysed with NVivo 10 software. There have been expressions of need for innovative affordable practices which can be used by the Artisans for the maintainability and promotion of traditional Adinkra textile industry.