Sustainable Fashion Business Model Designs

The purpose of this study is to identify, evaluate and analyze Sustainable Fashion Business Models and Best practices adopted by leading Sustainable Fashion Brands. Sustainable Business models are identified from the diverse cultural and socio-economic segment. The method of the study is qualitative in nature. This study was divided into two phases. In the first phase, literature and secondary data review of successful models was undertaken. The study identified various Business models and evaluated them on the effectiveness of the sustainability perspective. Online Questionnaire is administered to capture the opinion of experts on Sustainable models and critical issues in the domain. The Conclusions of the study are presented in the strands of Status of Industry, Sustainable Fashion Business Model designs, future perspective, fostering sustainable consumption and innovative ways to address sustainability issues. The drivers for success are leadership fostering strong cultural change, the deep strategic intent of following triple bottom line strategies expressed in environmental, social and economic success.