Tensions to Digital Transformation in Family Businesses: A Paradox Perspective

Organizations are undergoing digital transformation in an increasingly more technological world, pushing traditional businesses, more specifically family businesses, to adopt advanced technologies to remain competitive. Digital transformation is one of the key challenges faced by many family businesses today, however, there is little research around this topic. To address this gap in literature, this study asks: How do the paradoxical tensions of a family business influence its digital transformation? We report on an ongoing historical case study at one of the oldest family businesses in the building and construction industry. In our preliminary analysis, we identify three paradoxical tensions that influence the digital transformation initiatives in a family business. Our next step is to further investigate the approaches that the family businesses have taken to revolve these tensions. We contribute to research and practice by understanding the tensions to digital transformation in family businesses.