The Role of artificial Intelligence for Business Value

An increasing number of organizations are investing in Artificial intelligence (AI), but not all AI implementation leads to improved performance. To contribute to organizational business value, two components of AI resources, AI assets and AI capabilities, should be complementary in the business value creation process. In this study, based on IT business value literature and through the lens of dynamic capabilities, the role of AI resources in organizational value creation is explored. It is proposed that AI resources would enable organizations to develop process-oriented dynamic capabilities (PDCs), contributing to business value. This study will examine how organizations build AI capabilities and the roles of AI resources in creating business values through case studies. This research will offer a framework that guides and assists practitioners in utilising AI resources and building AI capabilities. A deeper understanding of the subject through this study also enriches the growing body of literature on AI.