The Thai Way of Corporate Social Responsibility: Case of Mining Industry

The integration of corporate social responsibility (CSR) into daily practice has become a key strategy for mining multinational corporations (MNCs) in Thailand. CSR can benefit stakeholders in both private and public sectors. It is argued in this paper that CSR's value creation process in Thailand is complex and culturally bound. To more fully understand the mining industry's motivation to engage in CSR, and types of activities implemented, the researchers analysed secondary data from two mining MNCs operating in Thailand. Results show, similar to CSR in many countries, Thai CSR activities predominantly focus on participatory actions, communitarian approaches and the promotion of engagement among various stakeholders. The top CSR priorities by mining MNCs in this study include social development and economic promotion.