The believability of positive referrals

Dobele, Angela

The believability of positive referrals

conference contribution

posted on 2024-10-31, 08:54 authored by Angela Dobele

No description available

History

Start page

1

End page

9

Total pages

9

Outlet

Academy of Marketing Reflective Marketing in a Material World

Editors

Andrew Turnbull, Bill Donaldson, Julie Harper, Linda Marshall, Neil Connon, Elliott Pirie

Name of conference

Academy of Marketing Annual Conference 2008

Publisher

Aberdeen Business School, The Robert Gordon University

Place published

United Kingdom

Start date

2008-07-08

End date

2008-07-10

Language

English

Former Identifier

2006009353

Esploro creation date

2020-06-22

Fedora creation date

2011-09-23

Usage metrics

Keywords

consumer behaviour management word-of-mouth referrals

The believability of positive referrals

History

Start page

End page

Total pages

Outlet

Editors

Name of conference

Publisher

Place published

Start date

End date

Language

Former Identifier

Esploro creation date

Fedora creation date

Usage metrics

Categories

Keywords

Licence

Exports