Opinion surveys of the Australian public over the last few years have shown an overwhelming support for the idea that governments, through their policies, should play an important role in climate change mitigation. However, there is little agreement on exactly what form these mitigation policies should take (Nielsen, 2012; TCI, 2013). Taking the carbon tax for an instance, since the introduction of it in 2012 by the Labor government, there has been continuing public debate and controversy on the policy's cost-benefit to the public. One of the reasons for this ambivalence is perhaps due to the to the public's perceived low effectiveness of the policy. Consequently, the carbon tax is now under review in the parliament, with a strong push from the Liberal government to remove it (Daily Telegraph 2013). This paper explores the dynamics of this situation by proposing that the role of individuals' perceived policy effectiveness (PEP) plays a crucial role in driving public support for climate change mitigation policies (CCPS) - a link that has not been adequately investigated in the literature (Bostrom et al., 2012; Ellen, O'Connor, Bord, & Fisher, 1999; Stern, Dietz, Abel, Guagnano, & Kalof, 1999).
History
Start page
1
End page
6
Total pages
6
Outlet
Proceedings of the 2014 Biennial International Social Marketing Conference (AASM 2014)
Editors
Mike Ewing, Lelde McCoy, Fiona Newton
Name of conference
AASM 2014: Scaling the twin peaks of rigour and relevance