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Uncovering attributes of authenticity: the creation of brand meaning in the luxury wine trade

conference contribution
posted on 2024-10-31, 09:07 authored by Michael Beverland
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History

Start page

189

End page

190

Total pages

2

Outlet

2006 AMA Winter Educators' Conference: Marketing Theory and Applications

Name of conference

2006 AMA Winter Educators' Conference

Publisher

John Wiley and Sons

Place published

United States

Start date

2006-02-17

End date

2006-02-20

Language

English

Former Identifier

2006012847

Esploro creation date

2020-06-22

Fedora creation date

2013-02-19

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    All rights reserved

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