Understanding brand relationship quality dimensions through visual representation

conference contribution

posted on 2024-10-30, 22:06 authored by Bradley Wilson, William Callaghan, Kathleen WestbergKathleen Westberg

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History

Start page

1

End page

10

Total pages

10

Outlet

Proceedings of the 7th International Conference on Research in Advertising

Editors

Patrick De Pelsmacker, Nathalie Dens

Name of conference

7th International Conference on Research in Advertising

Publisher

The European Advertising Academy in association with The University of Antwerp

Place published

Belgium

Start date

2008-06-27

End date

2008-06-28

Language

English

Former Identifier

2006009334

Esploro creation date

2020-06-22

Fedora creation date

2011-09-09

Usage metrics

Scholarly Works

Categories

Marketing communications

Keywords

branding measurement and evaluation correspondence analysis relationship building

Licence

All rights reserved

Exports