Architects are best positioned to embrace Value Management (VM) at
early project stages. VM helps to maximise project outcomes not simply
in terms of cost-benefit but in the larger picture and long-term vision.
Project objective identification is the process of guiding design teams to achieve common goals and maximise project values through an ideation process. Five heritage sites are used to investigate value management uptake in a traditional design studio context. Findings show that VM assists on the value creation and value capture process maximizing project lifecycle outcomes. Although a structured technique, VM complements ideation and creative processes traditionally applied in
design studios providing thus an evaluation framework for architects. VM was also seen as an effective technique to effectively engage with clients.