A tale of two advertising cities: Sydney suits v Melbourne creatives

This paper examines the advertising industries in both Sydney and Melbourne and the development of a truly national industry from the 1920s to the 1980s. The relationship between the two cities has been largely complementary rather than confrontational, with Sydney's business acumen complemented by Melbourne's creativity. However, the growing concentration of business in Sydney would see its agencies and their client-focused culture emerge as the dominant partner in the two-city relationship.