Adaptive mapping to realisation methodology (AMR) to facilitate mobile initiatives in healthcare

Facing increasing pressures to embrace new technologies that support grater patient access to and higher quality of but at the same time offer cost effective healthcare delivery many new initiatives are being embraced in healthcare. To pursue such initiatives from idea generation to commercialisation and adoption however, also necessitate new alliances between academe and industry. This in turn requires new research methodologies for such applied research scenarios. The Accelerated Mapping-to-Realisation methodology (AMR) is proffered as an appropriate methodology to ensure academic rigor and validation to models but also facilitate rapid diffusion and commercialisation.