Bosnia remains a divided country both politically, and in the representation and memorialisation of the past. This paper is based on fieldwork in Sarajevo at the hundredth anniversary of the Sarajevo assassination widely seen as the catalyst for the First World War. The antithetical, competing commemorations of this historical event tell us a great deal about the political fractures of Bosnia and the region. They also offer insights into the significance of historical memory in the stubborn reiteration of contemporary identities.