This paper examines audiovisual relationships - how they may be processed by an audience, and how such cognitive mechanics (and their histories) can play directly into the practiced, manipulative hands of composers and sound designers. As a member of that cohort myself, this paper is designed to research the underpinnings of (what were previously) an intuitive set of artistic responses I would draw upon when scoring for vision. Through an exploration of subliminal processing, and with some of my own material as research examples, I intend to explore the elasticity of audiovisual alignment, and, ultimately, the range of potential responses that can occur when preset frames of reference are violated.