Beyond Streaming Wars: Rethinking Competition in Video Services

Internet-distributed video services have attracted exceptional attention in recent years for their novelty and growth. Business and trade discussions frequently excerpt internet-distributed video services from the broader field of video and narrowly construct their relationship as one of direct competition (e.g., streaming wars). However, there are several distinguishing characteristics of these services that make their relationship more complex. This article explores the multifaceted distinctions and markets within internet-distributed video, including differences in programming, geography, audience, business model, and market position. We also consider what is at stake in different imaginings of video markets for media industry scholarship and policy.