The model predicting Bitcoin price formation remains a mystery to academia and investors. Newly invented cryptocurrencies (alternative coins - altcoins) with enhanced features may become close substitutes to Bitcoin in terms of risk diversification. Employing Autoregressive-Distributed-Lag (ARDL) estimations, we document the evidence that the introduction of a new altcoin tends to lower Bitcoin return by 0.7% which is substantial given that the average and median daily returns of Bitcoin are 0.63% and 0.27%, respectively. Our study suggests that the negative impact of an Initial Public Offering on existing stock prices can also be observed in the cryptocurrency market: altcoin introductions reduce Bitcoin return.