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Building a niche brand: brand values as a guide for entrepreneurial action

journal contribution
posted on 2024-11-01, 06:04 authored by Michael Beverland, L Lockshin
No description available

History

Journal

Qualitative Market Research: An International Journal

Volume

7

Issue

3

Start page

172

End page

182

Total pages

11

Publisher

Emerald Group Publishing LTD.

Place published

United kingdom

Language

English

Former Identifier

2006012789

Esploro creation date

2020-06-22

Fedora creation date

2013-07-17

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    Licence

    All rights reserved

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