Controversial advertising: Transgressing the taboo of gender-based violence

https://hdl.handle.net/10779/rmit.27488544

journal contribution

posted on 2024-11-02, 00:39 authored by Lauren GurrieriLauren Gurrieri, Jan Grave-Govan, Helene Cherrier

No description available

History

Related Materials

1.
DOI - Is published in 10.1108/EJM-09-2014-0597
2.
ISSN - Is published in 03090566

Journal

European Journal of Marketing

Volume

50

Issue

7-8

Start page

1448

End page

1469

Total pages

22

Publisher

Emerald Group Publishing Limited

Place published

United Kingdom

Language

English

Copyright

© Emerald Group Publishing Limited

Former Identifier

2006063863

Esploro creation date

2020-06-22

Fedora creation date

2016-09-19

Usage metrics

Scholarly Works

Categories

Marketing theory

Keywords

Advertising ethics Advertising representations Controversial advertising Gender Sexual violence Taboo advertising

Licence

All rights reserved

Exports