Culture Jamming in the Caribbean: A Case of Alternative Media through Double Alternativity in Trinidad and Tobago

This essay serves as a written counterpart to a previously published visual case study that explored the cultural production of Caribbean creative Warren Le Platte and his creation of an internet meme series in 2016. In a continuation of that analysis here, Le Platte’s work is again positioned as an articulation of alternative media, a concept defined by subversive, disruptive, or interrogative strategies in response to inequitable relations and power dynamics. Employed as a reflexive critique of his home island of Trinidad, Le Platte’s work raises questions regarding the cultural logic of dysfunctionality underscored by his personal experience as a citizen. By employing a visual discourse analysis, this essay continues to explore alternative media in the Caribbean and how activities of “prosumption” (production + consumption) intersect with practices related to language, identity, and cultural memory in this context.