Factors Affecting Job Satisfaction in the Service Sector: Evidence from the Malaysian Fast Food Industry

The purpose of this study was to investigate the factors affecting job satisfaction of employees at fast food outlets. Eight fast food outlets were targeted at Ipoh, Perak. Data was collected using a structured questionnaire based on the Minnesota Job Satisfaction Questionnaire (MSQ). The study showed that organizational factors like working conditions, pay, promotion and fairness significantly influenced employee job satisfaction in the fast food industry. However, individual factors such as age and gender did not significantly influence employee job satisfaction. The research provided a better understanding regarding the factors affecting job satisfaction in the fast food industry. The results can help managers to identify strategies to increase employee job satisfaction by increasing their motivation for the job performed thus leading to higher productivity.