How Do Normative Public Values Promote Service Innovative Behavior in Public Organizations: The Roles of Felt Responsibility for Change and Responsible Leadership

Innovating public services contributes to enhancing citizen satisfaction and trust in public organizations. The aim of our research is to unravel how and when public sector employees’ perceptions of normative public values shape their service innovative behavior. The data were gathered from 572 employees and 68 managers from local-level governments in an Asia-Pacific setting. The positive link was observed between employee perceptions of normative public values and their service innovative behavior. Felt responsibility for change mediated that relationship. Responsible leadership was found to interact with employee perceptions of normative public values to further promote service innovative behavior.