How to engage public support to protect overlooked species

Treves et al. (2019) propose a non-anthropocentric approach to conservation biology for the 'just preservation' of non-humans. Some of our current ways of ranking conservation efforts based on benefits to humans are indeed critically flawed, but we doubt that a completely non-anthropocentric approach is possible at this time. We propose a way to generate public support for those non-human species that may otherwise be overlooked in policy-making and conservation efforts.