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IMC-performance relationship: further insight and evidence from the Australian marketplace

journal contribution
posted on 2024-11-01, 06:44 authored by Michael ReidMichael Reid
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    ISSN - Is published in 02650487

Journal

International Journal of Advertising

Volume

22

Issue

2

Start page

227

End page

248

Total pages

22

Publisher

World Advertising Research Center

Place published

United Kingdom

Language

English

Former Identifier

2006014516

Esploro creation date

2020-06-22

Fedora creation date

2013-03-04

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    All rights reserved

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