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Integrating tradition and innovation within a wine tourism and hospitality experience

journal contribution
posted on 2024-11-02, 22:05 authored by Abel Duarte AlonsoAbel Duarte Alonso, Alessandro Bressan, Oanh VuOanh Vu, Seng KokSeng Kok, Erhan AtayErhan Atay
This study explores the strategic choices among wineries involved in wine tourism experiences, including whether they rely on tradition, fully embrace innovation, or combine both. The study, conducted between December of 2018 and January of 2019, draws on face-to-face interviews with 32 owners/managers of New World wineries that, on average, have operated for nearly three decades. The findings illustrate the predominance of the 'traditional-innovative school', where production and winemaking processes amalgamate existing and emerging principles, methods, and technologies. The chosen inductive approach resulted in the development of several theoretical frameworks; based upon these, empirical and theoretical implications are drawn.

History

Journal

International Journal of Tourism Research

Volume

25

Issue

1

Start page

169

End page

182

Total pages

14

Publisher

John Wiley & Sons

Place published

United Kingdom

Language

English

Copyright

© 2022 The Authors.This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) License

Former Identifier

2006118488

Esploro creation date

2023-10-29

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