Introducing the vortex leadership model for small and medium businesses

This conceptual paper assumes from the outset that effective leadership in SME's can be viewed as being a function of four types of leadership style, namely ethical, authentic, charismatic, and transformational leadership. We believe each is necessary, yet none are sufficient in isolation. It is the fusion of these four styles that forms a particular leadership paradigm. This paper introduces the term 'Vortex Leadership', meaning to create successful businesses by actively involving, empowering and validating all members of the firm through effectively combining the four leadership styles. The collective unconership paradigm. This paper introduces the term 'Vortex Leadership', meaning to create successful businesses by actively involving, empowering and validating all members of the firm through effectively combining the four leadership styles. The collective unconciples. This energy flow, when directed towards a goal creates a vortex that encourages the commitment of participants. In identifying a new leadership paradigm, this paper introduces a model, which illustrates the process leaders can use to create the Vortex. Leaders who successfully introduce Vortex Leadership could potentially enhance the performance of their businesses.