Introduction to special section on non-profit and social marketing

journal contribution

posted on 2024-11-01, 08:48 authored by Linda-Marie BrennanLinda-Marie Brennan, Wayne Binney

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History

Related Materials

1.
DOI - Is published in 10.1016/j.ausmj.2010.11.005
2.
ISSN - Is published in 14413582

Journal

Australasian Marketing Journal

Volume

19

Issue

1

Start page

41

End page

42

Total pages

2

Publisher

Elsevier

Place published

United Kingdom

Language

English

Copyright

© 2010 Published by Elsevier Ltd. All rights reserved.

Former Identifier

2006023758

Esploro creation date

2020-06-22

Fedora creation date

2013-02-25

Usage metrics

Scholarly Works

Categories

Marketing management (incl. strategy and customer relations)

Keywords

Behaviour change Nonprofit Social marketing

Licence

All rights reserved

Exports