Investigation of the challenges of implementing social sustainability initiatives: a case study of the apparel industry

Purpose - Introducing social sustainability initiatives in the apparel industry is a complex and challenging process. This study aims to investigate the challenges facing Bangladesh apparel supplier organisations in implementing factory safety initiatives. Design/methodology/approach - This study identifies challenges of implementing social sustainability initiatives of the apparel industry based on a literature review and case-study interviews with senior-level management of apparel supplier organisations. Findings - The analysis shows significant challenges facing apparel supplier organisations in implementing social sustainability initiatives relate to resource and institutional issues. These challenges are resource management and strategy, cost and financial concerns, as well as cultural, regulation and monitoring issues. Practical implications - The identified challenges may be useful for policymakers and managers of apparel buyer and supplier organisations to recognise critical issues involved in social initiative implementation and to help improve social sustainability practices of the apparel industry. Social implications - By addressing the identified issues, stakeholders in the apparel industry can work to ensure improved social sustainability practices in apparel manufacturing factories. Originality/value - The study contributes to the research on social sustainability practices of the apparel industry by identifying and addressing challenges faced by apparel supplier organisations in implementing social sustainability initiatives in apparel manufacturing factories.