Issue and crisis management: Quicksand in the definitional landscape

The broad field of public relations is plagued by difficulties of definition, none more problematic than the definitional challenges facing issue management and crisis management. After considering the need for commonly understood language as a basis for meaningful discourse, the paper identifies the particular reasons for ongoing ambiguity in issue and crisis management and charts some distinct approaches which have developed within each discipline. It then analyzes how these evolutionary changes are creating further difficulties for defining the interplay between the two, and identifies a more integrated process approach focused on characterizing clusters of activities.