Denim is recognized across the globe for its vintage worn out effect, rough and tough
look along with comfort. Its market share is growing tremendously due to its popularity in all
segments of consumers. Despite several advantages, denim manufacturing negatively impacts
the environment as it is associated with the use of large amount of water, energy, chemicals, and
emission of greenhouse gases. This paper highlights the potential of digital laser technology and
waterless ozone technology to promote sustainable chemistry enabling circularity in denim
manufacturing. Using the extant literature and collecting data from 2 different companies, this
paper highlights the sustainable technologies in denim chemical processing and their significance
in circular fashion (CF). It was found that the use of digital laser technology in denim patterning,
color fading and surface engraving reduced energy and water consumption; saved significant
amount of chemicals and prevented effluents getting discharged to the water bodies. Similarly,
the application of ozone in denim washing and color fading helped to resolve the abovementioned
issues in denim manufacturing. The findings from two Vietnamese fashion companies
showed that using laser and ozone technologies not only help to achieve sustainability but also
lead towards fashion circularity.