Little Symbols: The Typographic Landscape of Pieter Huveneers

This paper argues that one of the many legacies left by graphic designer Pieter Huveneers is the indelible mark his corporate identity work made on the streets of our cities. Far from being ‘placeless’ (as communication design is often considered to be) Huveneers’ work forms a part of how we understand our urban experience. Using his design for Telecom, Australia Post, Westpac, Myer and Target as a collective case study, this essay investigates the relationship between the city and graphic design, drawing on recent research on the typographic landscape.<p></p>