Mapping the unarticulated potential of qualitative research: Stepping out from the shadow of quantitative studies

Nuttall, Peter; Shankar, Avi; Beverland, Michael; Hooper, Cheryl

Mapping the unarticulated potential of qualitative research: Stepping out from the shadow of quantitative studies

https://hdl.handle.net/10779/rmit.27464922

journal contribution

posted on 2024-11-01, 15:52 authored by Peter Nuttall, Avi Shankar, Michael Beverland, Cheryl Hooper

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Related Materials

1.
DOI - Is published in 10.2501/JAR-51-1-153-166
2.
ISSN - Is published in 00218499

Journal

Journal of Advertising Research

Volume

51

Issue

1

Start page

153

End page

163

Total pages

11

Publisher

World Advertising Research Center

Place published

United States

Language

English

Copyright

Former Identifier

2006048669

Esploro creation date

2020-06-22

Fedora creation date

2015-01-19

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Keywords

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Mapping the unarticulated potential of qualitative research: Stepping out from the shadow of quantitative studies

History

Related Materials

Journal

Volume

Issue

Start page

End page

Total pages

Publisher

Place published

Language

Copyright

Former Identifier

Esploro creation date

Fedora creation date

Usage metrics

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Keywords

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