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Market-centric pathways for racial inclusion: the case of #MyBlackReceipt

journal contribution
posted on 2024-11-03, 11:23 authored by Olivier Sibai, Katja Brunk, Marcia Ferreira, Meriam Belkhir, Myriam Brouard, Mario Campana, Marlon Dalmoro, Bernardo Amado Baptista De FigueiredoBernardo Amado Baptista De Figueiredo, Daiane Scaraboto, Andrew Smith
Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative #MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion.

History

Related Materials

  1. 1.
    ISSN - Is published in 00989258
  2. 2.
    URL - Is published in https://www.acrwebsite.org/assets/PDFs/Proceedings/Vol50FINAL.pdf

Journal

Advances in Consumer Research

Volume

50

Issue

1

Start page

40

End page

54

Total pages

15

Publisher

Association for Consumer Research

Place published

United States

Language

English

Copyright

© 2022 Copyright of Advances in Consumer Research is the property of Association for Consumer Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission.

Former Identifier

2006128527

Esploro creation date

2024-03-15

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    Keywords

    Racial Exclusionmarket inclusionsystemic exclusion

    Licence

    All rights reserved

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