Naphthalene diimides (NDIs) are a common class of chromophores used in photon harvesting applications due to their functional malleability through substitution of the NDI core. However, some derivatives with substitution at the imide position of the NDI core only become emissive in electron-rich aromatic solvents. This study examines this phenomenon from both an experimental and theoretical perspective, in order to understand how NDIs interact with each other and the surrounding medium upon photoexcitation. We report the photophysical properties of cyclohexyl and several aromatic imide-substituted NDI derivatives, and show that fluorescence properties are strongly influenced by solvation in more electron-rich aromatic solvents (e.g. toluene, xylene, mesitylene). Theoretical modeling supports strong interactions, including ground state charge-transfer complexation, with aromatic solvents. In solid poly(methyl methacrylate) (PMMA) and poly(styrene) (PS) film media, both aggregation and complexation are shown to contribute to absorption and emission properties. The results also demonstrate that aromatic imide substituents not only act to provide steric bulk to the NDI chromophore but participate in interactions with the surrounding medium that affect the overall photophysical properties.