Microtasking: Redefining crowdsourcing practices in emergency management

This paper examines the roles, types and forms of virtual microtasking for emergency information management in order to better understand collective intelligence mechanisms and the potential for logistics response. Using three case studies this paper reviews the emerging body of knowledge in microtasking practices in emergency management to demonstrate how crowd-sourced information is captured and processed during emergency events to provide critical intelligence throughout the emergency cycle. It also considers the impact of virtual information collection, collation and management on traditional humanitarian operations and relief efforts. Based on the case studies the emergent forms of microtasking for emergency information management were identified. Opportunities for continuities, adaptations and innovations are explained. The contribution of virtual microtasking extends to all supply chain strategic domains to help maximise resource use and optimise service delivery response.