posted on 2024-11-02, 05:41authored byHeiko Gewald, Xuequn Wang, Andy Weeger, Mahesh Raisinghani, Gerald Grant, Otavio Sanchez, Siddhi PittayachawanSiddhi Pittayachawan
People born after 1980, often called "millennials" by demographic researchers, behave differently from older generations in significant ways. They are the first "digital natives," the "always on generation" that expects to have information instantly and always available at its fingertips. Their attitudes have been described by previous research in often unfavorable terms. And when they enter the workplace, they pose a major challenge to managers from older generations, who, it has been shown, typically follow a different set of values. Our research investigates the attitudes of millennials who have not yet entered the workforce toward the use of information technology (IT) in terms of "IT consumerization."