Model for combining the qualitative emic approach with the quantitative derived etic approach

Good cross-cultural research should involve researchers who are familiar with the culture they are studying. One way this can be achieved is by conducting qualitative research. The aim of this article is to review the cross-cultural research published in the two journals of the Australian Psychological Society over the last 20 years. The review used five coding categories. Results indicated that the majority of first authors were located in Australia; the range of research was diverse; the majority of articles were atheoretical and problem-centered, there were no articles that solely used a qualitative methodology; and the majority (89%) used an imposed etic method. After describing this research a nine-step model for conducting more effective cross-cultural research was proposed.