Navigating through rough seas: Maritime insiders' reflections on an unprecedented experience

The main objective of this study is to contribute empirically and conceptually to the organisational resilience literature while also addressing an important research gap. By focusing on two key stakeholder groups in the maritime industry, port cities and maritime companies, the study examines a) the impacts caused by COVID-19, b) key factors in building resilience, and c) strategies enhancing organisational resilience. Data gathered through semi-structured, in-depth interviews with 22 port city and shipping company managers/directors operating in Vietnam reveal that, while COVID-19 seriously threatened the industry’s overall organisational existence, most participants (73%) recognised increases in revenue/demand. Ten key dimensions emerging from the findings highlight factors assisting firms to adapt or remain competitive after COVID-19, including the organisationowned traits and the forward-thinking/agile methodologies. A developed conceptual framework deepens the understanding of confronting an unprecedented scenario in the maritime industry and emphasises various theoretical and practical implications.