Personal information privacy and shopping behaviour on the internet

This paper focuses on the perceptions held by consumers of the practices of Internet retailers in handling their personal information. It investigates attitudes towards personal information privacy on the Internet and compares perceptions of personal information management practices with consumers' willingness to provide personal information to clicks-and-mortar Internet retailers versus pure-plays. General scepticism and concern about the information practices adopted by Internet retailers is reported, but generally clicks-and-mortar retailers were trusted more than pure-plays with regard to personal information management.