RMIT together: An integrated mental health promotion campaign designed to build wellbeing and connection during the COVID-19 pandemic

With the unfolding COVID-19 pandemic, physical distancing requirements and new psychosocial risks, the RMIT Wellbeing team and leaders in the community focussed on responding to the changing needs of students and staff. Communication of reliable, timely and evidence-based information through the lens of mental health and wellbeing was a top priority. The ‘RMIT Together’ campaign was designed to bring the whole community together, creating new online groups to foster peer connection and coping skills development. This case study demonstrates the various functions and wellbeing benefits that mental health and wellbeing promotion, prevention and education can play during periods of unforeseen life-changing global stress. It also demonstrates the sustainability of such interventions to build community resilience and mental wellbeing.