Returning to critical pedagogy in a world of datafication

The COVID-19 pandemic prompted a further extension of the sociotechnical logics of digital platforms to every realm of social life. Given the colonialist, oppressive and exploitative dynamics through which digital platforms work, several scholars supported the need to embrace an openly activist role to help individuals contrast the ways in which they are trapped in loops of dependency and trajectorism. Drawing on the results of 40 auto-ethnographic diaries, this paper showcases the usefulness of critical pedagogical techniques in enhancing critical awareness regarding hegemonic datafication structures, while also arguing that despite a good level of consciousness raising, it remains difficult for people to go beyond subalternity and make more concrete changes in personal and collective behaviors. We contend that to break persistent feelings of dependency, it is necessary to go further with a two-step process combining autoethnographic tools, aimed at increasing critical algorithmic awareness, with the development of data science skills that can help individuals acquiring more precise knowledge schemes and scaling down the power of giant corporations, thereby building individual and collective capacities to use data for developing counter-narratives about possible futures.