Sports sponsorship to rally the home team

Farrelly, Francis; Greyser, S

Sports sponsorship to rally the home team

journal contribution

posted on 2024-11-01, 09:32 authored by Francis FarrellyFrancis Farrelly, S Greyser

Companies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.

History

Related Materials

1.
ISSN - Is published in 00178012
2.
URL - Is published in http://hbr.org/2007/09/sports-sponsorship-to-rally-the-home-team/ar/1

Journal

Harvard Business Review

Volume

85

Issue

9

Start page

22

End page

25

Total pages

4

Publisher

Harvard Business School Publishing

Place published

United States

Language

English

Copyright

Former Identifier

2006024797

Esploro creation date

2020-06-22

Fedora creation date

2013-02-11

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Keywords

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Sports sponsorship to rally the home team

History

Related Materials

Journal

Volume

Issue

Start page

End page

Total pages

Publisher

Place published

Language

Copyright

Former Identifier

Esploro creation date

Fedora creation date

Usage metrics

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Keywords

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