Who would have thought that when the Centre for Design (CfD) was established in 1989, employing the overarching methodology of Life Cycle thinking would cement it as a leading force for years to come? The Centre for Design was a very successful research organisation that was known locally, but more so globally, for its independent, innovative, and applied research. This work was driven by practical approaches and engagement with key industry and government bodies, to inform government policy and provide industry solutions. The Centre pioneered lca in Australia and established itself as the leading voice, the "go to research group" that combined a multi-disciplinary team with a sharp eye for identifying early-on the needs of industry and Government. The article reflects upon the LCA projects undertaken and their impact within industry and government policy.