Universities have become bastions of managerial arbitrariness. The cultivated obsession with obtaining grants, grant awarding panjandrums, the siphoning of funds, underwriting projects, have all made the academy disposed to matters of a financial worth and notions of market share. The Roz Ward case, which dominated discussions in the Australian university sector in May 2016, suggests the extent threatened university managerialism will go to remove an academic for something as elementary as a Facebook posting in a private capacity. A discussion, to that end, of how technology relates with academic use, the expression of private opinions and the type of employment, is pertinent. Importantly, it requires discussion beyond mere academic engagement, considering the form it takes, and how it challenges traditional management practices. The suggestion made here is that greater foresight and understanding about the broader purpose of academic pursuits would benefit, rather than hinder the practice of universities. To that end, international and Australian examples are considered.